Policy Updates
Regulation, licensing, and compliance updates that move the needle for iGaming affiliates. See what's changing, where it matters, and what to do next across your GEOs and brands — without the noise.
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Google Ads betting policy introduces stricter global gambling advertising rules
Google has updated restrictions on gambling ads across its Ads platform to enhance consumer protection and reduce youth exposure.
PPC betting advertising: How Google’s policy changes are reshaping gambling ads
Google has revised its gambling advertising policies for PPC campaigns, emphasizing stricter compliance and licensing verification for betting and casino operators.
Google Ads betting: Prediction market ads allowed in the US
Google updates its policy to allow prediction market ads in the US as of January 21, 2026.
New updates
Fresh Policy Updates coverage — updated weekly.
Dutch coalition signals stricter approach to Google ads betting and gambling promotion
The Netherlands is set to tighten advertising rules for betting and gambling, focusing on online visibility and consumer protection, impacting global advertising providers like Google.
Google ads casino policy update tightens gambling advertising rules
Google has announced stricter advertising policies for gambling and gaming content, requiring consistent compliance from advertisers starting March 23, 2026.
Google Ads betting rules tighten as gambling ad standards shift across EMEA
Google tightens its gambling advertising policies in EMEA to protect users and maintain advertising standards.
PPC betting advertising: How Google’s policy changes are reshaping gambling ads
Google has revised its gambling advertising policies for PPC campaigns, emphasizing stricter compliance and licensing verification for betting and casino operators.
Google Ads betting: Prediction market ads allowed in the US
Google updates its policy to allow prediction market ads in the US as of January 21, 2026.
PPC betting practices face scrutiny as UK ministers review gambling advertising
PPC betting practices are under scrutiny as UK ministers review and consider tightening regulations on gambling advertising, responding to public concerns.
Google ads betting face new gambling policy updates
Google Ads is tightening its policies on gambling advertisements in response to increased regulatory pressure, particularly in states like Michigan.
Google Ads and PPC betting campaigns emerge in debate over Australia’s social media ban
Australia's social media ban for users under 16 raises concerns about PPC casino ads and online advertising.
Google Ads betting policy introduces stricter global gambling advertising rules
Google has updated restrictions on gambling ads across its Ads platform to enhance consumer protection and reduce youth exposure.