About ROI Gambler

ROI Gambler is a iGaming affiliate operating system for casino and sportsbook affiliates who are done living in 12 dashboards and Excel files.

Most affiliates don't lose money because they lack ideas. They lose money because data is fragmented across programs, formats, and deal terms. There's no single place where the truth lives. When visibility is broken, decisions slow down, testing gets sloppy, and you push what's loud instead of what's profitable.

ROI Gambler removes that constraint.

The Story (Why We Built It)

ROI Gambler started as an internal tool.

We were running casino and sportsbook affiliate programs ourselves (SEO and paid traffic), and the workflow was always the same: export stats, stitch spreadsheets, guess which GEOs and brands were actually winning, then negotiate deals from memory instead of evidence. The worst part wasn't the work. It was the delay: by the time you see what's happening, the opportunity has already moved.

So we built one clean view that could answer the questions affiliates ask every day:

• Where is conversion trending right now?
• Which brands actually win in this GEO for traffic like mine?
• Are my deal terms actually competitive?
• What do I cut, reorder, or scale next?

Then other affiliates heard about the idea and wanted in early to help shape it. That's when it became ROI Gambler: a shared benchmark layer that turns private performance into anonymised, crowd-level signals without exposing numbers.

Who We Are

ROI Gambler is built from a marketing viewpoint.

Alexander Westerlund has spent the last decade in iGaming as an affiliate and PPC manager. After years of exporting stats, stitching dashboards, and negotiating deals without a clean benchmark layer, he built ROI Gambler as an internal operating system: one view of performance, plus anonymised network signals that speed up smarter decisions — without exposing private numbers. As more affiliates asked for access, ROI Gambler evolved into a shared platform built for affiliates, by affiliates.

If it doesn't help affiliates push profit faster, we don't build it.

What We Build (The Missing Pieces in One Place)

ROI Gambler isn't another reporting tool. It's an optimisation layer:

1. One dashboard for all programs. Connect via API or quick CSV. See your key metrics across brands, GEOs, and sources in one clean view: REGs, FTDs, CVR, CPA, rev share, deposit value, and more.
2. Normalised metrics + private data handling. Programs report differently. We standardise the mess so you can compare apples to apples. Your raw stats stay private to your account; benchmarks are built only from anonymised data across the network.
3. Benchmarks + deals + actions. See what's trending by GEO and brand, discover exclusive CPA/rev share offers, and get recommendations that translate data into moves: reorder, add, pause, renegotiate, double down.

Benchmarks are directional signals, not guarantees, but they remove blind spots and speed up good decisions.

How It Works

• Connect your affiliate programs (API or CSV).
• Track performance side by side (GEOs, brands, sources, deal terms).
• Use benchmarks to spot winners faster and reduce blind testing.
• Execute with confidence: adjust GEOs and toplists, grab new brands and offers.

The Tools You Get

• GEO Heatmap + network benchmarks to spot conversion and value trends.
• Revenue Toplist Optimiser to reorder brands per GEO based on real performance.
• Paid Traffic ROI Simulator to model CPC/CPM campaigns before you spend.
• Action Feed with recommendations, alerts, and exclusive deals tailored to your setup.

Why Affiliates Join Early

ROI Gambler gets smarter as the network grows, but early users get the first edge.

• Early access to benchmark signals (without exposing private numbers).
• Faster clarity on where to push next: cut weak brands, scale winners, fix margin leaks.
• Hands-on founders and a roadmap shaped by active affiliates.

Make Better Decisions Faster

Affiliates don't win by doing more work. They win by making better decisions faster.

ROI Gambler gives you one place to see reality, benchmark it, and act on it — so you spend less time reporting and more time compounding what works for your specific setup.

Join the network today